People’s Choice Awards Viewership Inches Up Across NBCU Networks Driven By 41% Increase On E!

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The 2019 E! People’s Choice Awards drew an average of 1.8 million viewers Sunday across the cable networks of NBCUniversal, E!, Bravo, SyFy and USA Network. That was up 9% (+142,000) from last year’s debut of the awards franchise on the four NBCU networks (L+SD).

Fueling the rise in viewership was People’s Choice Awards‘ home, E!, where the show averaged 821,000 total viewers, +41% (+239,000) vs. last year. In adults 18-49, the ceremony also was up on E! (337,000, up +12%) while down across all four networks combined (675,000, down -12%).

The 41% year-to-year viewership increase is the second among any awards shows this year (behind NFL Network’s 101 Awards, +50%) though both are coming off small bases.

The People’s Choice Awards, which aired 9=11 PM, honored Jennifer Aniston, Gwen Stefani, and Pink and included performances by Kelsea Ballerini and Alessia Cara.

E! Live from the Red Carpet: The E! People’s Choice Awards, which preceded the awards show on E! from 7-9 PM, drew620,000 total viewers, up +8% from last year.

According to Nielsen Social, the event, which trended worldwide, ranked as the #1 most social telecast of the night across all of television with 5.9 million social interactions across Facebook, Twitter and Instagram.

On Twitter, the exclusive “E! Stream” delivered nearly 5 million live streams globally, making it the biggest live digital video audience ever for the network.

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