Fox’s The Masked Singer fended off a spirited challenge by NBC’s This Is Us to remain the No. 1 entertainment program of Premier Week after three days of replay. The Season 2 premiere of the celebrity reality series added +0.8 adults 18-49 rating to a 3.3 Live+3 demo number. (It has also delivered 12.0 million multi-platform viewers.)
The Season 4 premiere of NBC’s This Is Us is No. 2 with a 2.9 L+3 demo rating after a +1.1 absolute rating lift, the biggest of Premiere Week so far. (The 14th season opener of CBS’ NCIS remains the most watched entertainment telecast with 15.65 million in L+3).
We have the first new delayed viewing breakout of the season in ABC’s Cobie Smulders drama Stumptown. Following a so-so Live+Same Day debut, Stumptown became the first series this broadcast season to log a triple-digit playback percentage lift, growing by 100% over its L+SD adults 18-49 rating, from a 0.7 to 1.4 18-40 L+3 rating. With the leap, Stumptown, which was No. 6 among new series in 18-49 L+SD, almost caught up with Fox’s Prodigal Son (1.5), which remains the highest-rated new series premiere of the season to date. Stumptown is in position to possibly draw even or even pull ahead in Live+7 and beyond.
In total viewers, Stumptown jumped by 71% to tie ABC’s Emergence debut as the week’s No. 1 new broadcast series percentage gainer and No. 2 broadcast gainer overall so far, behind only NBC’s New Amsterdam premiere. With the big bump, Stumptown became the most-watched series debut of Premiere Week to date (7.91 million) in L+3 numbers, moving up from No. 3 in total viewers in L+SD and surpassing L+SD leader, CBS’ All Rise (7.73 in L+3).