Greenblatt, who is Chairman WarnerMedia Entertainment and Direct-to-Consumer, will also be honored at a gala dinner at the event, which runs October 14-17.
In his keynote interview, he will address “The Streaming Offensive” as his company plans to launch international streaming service HBO Max, which he oversees as well as HBO, TNT, TBS, truTV and Otter Media.
Prior to this role, Greenblatt served as Chairman of NBC Entertainment, where he was credited with shows including This is Us, The Voice and The Good Place.
“Robert Greenblatt is one of the most respected entertainment executives in our industry,” said Paul Zilk, CEO of Reed MIDEM, organizer of Mipcom. “His passion for creative excellence, his pioneering spirit and ground-breaking approach to programming have changed the face of the industry and in recognition we are honored to welcome him to Cannes as the MIPCOM 2019 Personality of the Year.”
Past Mipcom Personalities of the Year honorees include Issa Rae, Discovery boss David Zaslav, Shonda Rhimes, Dana Walden and Gary Newman, Simon Cowell and Jeffrey Katzenberg.