UPDATE, 2: 10 PM: The ticker tape parade for the triumphant winners of the 2019 FIFA Women’s World Cup doesn’t occur until July 10 but they are certainly doing a victory jig over at Fox Sports today now that the final numbers for Sunday’s Team USA clinching Final are in.
Settling at 14.3 million viewers, the 2-0 win over the Netherlands in Lyon, France for the now four-time WWC champs, yesterday’s win is up 22% over the 2018 Men’s World Cup final. While the 8 AM PT kick-off game was down 43% in total sets of eyeballs from the primetime 2015 WWC Final in Vancouver, Canada (which Team USA also won, BTW), the 2019 WWC Final bopped up 4% in total audience over the 2011 WWC, which was played in Germany and saw Japan beat the U.S. in penalty shoot-outs following a 2-2 draw.
The 2019 WWC Final may have been down double-digits from the much more time zone friendly 2015 WWC Final on the small screen, but on the really small screen it was up, up, up.
Across streaming platforms, the 2019 match pulled in an average minute audience of 289,000 viewers. That’s a tripe digit rise of 402% over the 2015 WWC Final and now the most-streamed FIFA Women’s World Cu Final ever.
Not that Fox and its various online properties were the only place to see the game.Telemundo Deportes’ Spanish-language airing of the match hit a Total Audience Delivery average of 1.6 million viewers for the Comcast-owned outlet. Unlike on Fox, that actually tops the 2015 WWC Final by 22% to become the most watched FIFA Women’s World Cup game ever in the U.S. on a Spanish-language network.
Welcome to the future, today – and congrats again to a true team of champions.
PREVIOUSLY, 8:45 AM: If you are going to win, win big and conclusively, and that’s exactly what Team USA did on Sunday at the 2019 FIFA Women’s World Cup, both on the pitch and in the ratings. Snaring their second consecutive championship, the Americans crushed the Netherlands 2-0 in yesterday’s final in Lyon, France, with goals from captain Megan Rapinoe and Rose Lavelle. Back Stateside for a victory parade July 10, yesterday’s win was the fourth World Cup title overall for the Jill Ellis-coached team.
The game was also a big win for broadcaster Fox, with a 10.0/27 in metered-market results. While down 34% from the record-breaking and primetime 2015 Women’s World Cup final between America and Japan, the 8 AM PT-starting 2019 match soared 20% over the men’s World Cup final of last year in the early metrics.
That July 15, 2018 game between eventual winner France and Croatia went on to snag an audience of 11.3 million for the Rupert Murdoch-owned network. The last Team USA win in the WWC four years ago ended with an impressive 25.4 million viewers, making it the most watched soccer game in American TV history.
We’ll update with final numbers for this year’s WWC as they come in, but right now yesterday’s big win for Captain America (aka Rapinoe) and crew looks to be leaning in towards 19 million viewers. If that projection stands, it will be the second most watched soccer match in USA small-screen history.
So, if results mean anything, maybe that pay equity issue should get resolved pretty damn quick now, no?
Further to that point, even though the 2019 Women’s World Cup final will be down from the 2015 final, overall this year’s tournament is actually up from last time, with the Fox-Fox Sports 1-Fox Sports 2 broadcasts seeing a 1% rise over four years ago.