In the fall of 2017, the company announced the initiative, which was meant to showcase film and TV properties including The Hunger Games, Mad Men and the John Wick franchise. The site, at 11 Times Square, is at an entertainment- and media-saturated intersection, of 42nd Street and Eighth Avenue. AMC and Regal megaplexes are a few doors down, along with a Madame Tussauds wax museum. The headquarters of The New York Times is a few dozen yards south, at the corner of 41st Street.
Lionsgate had no comment on the news, which first surfaced in a New York Post report in June.
Parques Reunidos decided to take the company in a different direction, according to a person familiar with the company’s thinking. In addition to New York, the company had also been teaming with Lionsgate for an attraction in Madrid.
Despite the unrealized New York plan, Lionsgate has drawn 25 million visitors in aggregate across its company-branded attractions in Dubai, Las Vegas and several other cities.
The Lionsgate Entertainment World vertical theme park in China will open July 31 and the Lionsgate Movie World outdoor theme park will debut in South Korea next year.
Lionsgate stock closed at $12.34 a share, declining almost 3% during a shortened trading session on Wall Street. The stock is less than a dollar from its 52-week low and has dropped more than 25% in 2019 to date.