During the ATX Television Festival panel “The House That Horror Built: Inside Blumhouse Television,” Blumhouse TV co-presidents Jeremy Gold and Marci Wiseman as well as the division’s Sahar Vahedi and Amanda Spain, took a deep dive into how Jason Blum’s multi-genre studio looks bring unsettling everyday stories to television.
On the feature side, Blumhouse is known for creating thriller and horror pics, and the TV side is looking to expand that through different lenses. “Blumhouse is not just about the monsters under the bed, but [about exploring] things in the world that scare us and keep us up at night,” Wiseman said.
Spain said they create projects and stories that make difficult subjects to watch and that they hope the masses come out for. The film side did it with Jordan Peele’s Oscar-nominated Get Out, and they are taking the same approach to TV.
Blumhouse TV was behind the adaptation of HBO’s Sharp Objects (which premiered at the ATX Television Festival last year) and the adaptation of Blumhouse’s The Purge on USA Network. Their upcoming Roger Ailes-centered Showtime limited series The Loudest Voice starring Russell Crowe is set to premiere June 30, while the adaptation of The Good Lord Bird starring Ethan Hawke is set at the premium cabler as well. They also have Into the Dark at Hulu and Sacred Lies on Facebook Watch.
Gold said that as an independent TV studio, it’s incredibly challenging to create projects. “We lean on the brand heavily,” he admits, adding that they have aligned themselves with the likes of Showtime, Amazon Studios, Hulu, USA and Facebook Watch, outlets that know what Blumhouse is all about.
In addition to The Purge, the panel admitted they have their eye on a Blumhouse feature they are looking to turn into a series — but they weren’t willing to spill the beans on which film it was. “It’s an origin story that could be a whole world,” Wiseman teased.
Your guess is as good as ours.