Sundance Institute said Thursday that the 2019 Sundance Film Festival brought in a total economic impact of $182.5 million to Utah, according to a study by independent market research and data analytics group Y² Analytics. The total is in addition to the economic impact of the institute’s additional year-round Utah-based programs including Artist Labs and Summer Film Series.
The study also reported that the 2019 festival, which ran January 24-February 3, generated more than $18.6 million in state and local tax revenue; supported 3,052 jobs; generated $94 million in Utah wages; and attracted more than 122,000 attendees from 48 states and 35 foreign countries. This year’s economic impact brings the fest’s five-year cumulative total since 2015 to $681.5 million, with more than $66.7 million in state and local tax revenue generated and over 11,900 jobs supported.
“Since its founding, the Sundance Film Festival has become an important part of the cultural and economic fabric
of Utah,” said Governor Gary Herbert. “Utah is a great destination for tourists year round, but during the Festival
we really get to engage in the worlds of film and the arts. We appreciate our ongoing partnership with Sundance
Adds Betsy Wallace, managing director of Sundance Institute: “On top of our exciting screenings and live programming, the Sundance Film Festival is proud to bring an increasingly wide and diverse audience from around the globe to Utah each year to support both our artists and our home state. We’re grateful for our audiences’ dedication, as well as the wide-ranging benefits that they bring, especially in allowing us to showcase the state of Utah to the world.”
Read the full Sundance Institute Economic Impact Report here.