United Artists Releasing will offer exclusive early access to Annapurna’s Booksmart, director Olivia Wilde’s critically acclaimed film, exclusively to its Instagram community. It will mark the first time that Instagram has promoted a movie sneaks program, and the company became excited about the pic after UA screened Booksmart for all the big tech companies and social media platforms.
Booksmart opens on Friday, May 24, and UA said Wednesday that a total of 800 paid sneak peek screenings will take place one week in advance, on May 17, at theater chains across the country including AMC, Regal, Cinemark, Marcus, Brielle Cinemas, Cinepolis, Harkins, Galaxy Theaters, Pacific Theaters, City Cinemas, Goodrich Theaters and Kerasotes.
Starting today, Instagram users can get their ticket by following @booksmart, and moviegoers can buy tickets here. United Artists Releasing is also launching an Instagram-focused advertising campaign that will make it easy for moviegoers to buy tickets to the advance screenings.
“Instagram is a platform where movie lovers can come together virtually to discover, embrace and evangelize what they love – and we know they’ll fall in love with this movie,” said David Kaminow, president of marketing at United Artists Releasing. “We’re confident that people on Instagram and beyond will love Booksmart’s whip-smart mix of swagger, heart and humor.”
Booksmart made its world premiere at the SXSW festival back in March. Directed by Wilde and written by Emily Halpern & Sarah Haskins and Susanna Fogel and Katie Silberman, it follows two academic superstars and best friends on the eve of their high school graduation who realize they should have worked less and played more. Determined not to fall short of their peers, the girls try to cram four years of fun into one night. Kaitlyn Dever and Beanie Feldstein star alongside Jessica Williams, Lisa Kudrow, Will Forte and Jason Sudeikis.
Booksmart was produced by Megan Ellison, Chelsea Barnard, David Distenfeld, Jessica Elbaum and Katie Silberman. EPs are Will Ferrell, Adam McKay, Jillian Longnecker, Scott Robertson, Alex G. Scott.