Billboard Music Awards Brings Demo Low But Bigger Crowd In Move To Wednesday; ABC Comedies Pick Tough Week To Return To Originals

Billboard Music Awards
AP Images

NBC’s broadcast of the Billboard Music Awards (2.1 rating in the adults 18-49 demographic, 7.96 million viewers) hit a franchise low in the 18-49 age bracket Wednesday night, while easily besting all primetime competitors with the network’s top-rated in-season Wednesday in the demo – excluding Olympics – since December 2016.

The trophy show inched up 83,000 in total viewers year over year despite moving from Sunday to Wednesday. A year ago, Billboard Music Awards aired live coast-to-coast, getting to add in unduplicated viewers from an encore airings in the Western U.S. Last night’ telecast did not air live in the West, and so did not enjoy previous year’s ratings perk.

Elsewhere in primetime, CBS’ Survivor (1.4, 7.24M) was down a tenth (versus last week’s 1.5) but not at a low. The Amazing Race (0.9, 4.57M) continued to slow after starting April 17 as a rushed-in sub for Million Dollar Mile.

ABC’s comedies, which had been in repeats the last two weeks, picked a tough night to return, opposite NBC’s music awards special.

Modern Family (1.0, 4.21M) hit a series demo low, The Goldbergs (1.0, 4.46M) tied its demo low, and Schooled (0.8, 3.62M) matched its demo low to date. Single Parents (0.7, 2.95M) also slipped. Meanwhile, Whiskey Cavalier (0.5, 2.74M), which had stuck with originals while ABC’s comedies were in repeats, benefited from the original programming to recover from the previous week’s low to date in the demo.

Holding steady: Fox’s Empire (1.1, 3.73M) and Star (0.9, 3.01M), as well as the CW’s Riverdale (0.2, 729K) and Jane the Virgin (0.2, 589K).

NBC (2.1, 7.93M) ran a lap around other broadcasters in both metrics for primetime. CBS (1.0, 5.49M) and Fox (1.0, 3.37M) tied for No. 2 in the demo; CBS ranked second outright in total viewers, followed by ABC (0.7, 3.45M). The CW (0.2, 659K) followed.

This article was printed from