Spotify And Hulu Cut Price Of Joint Bundle, Offer Hulu With Ads For Free To Current Spotify Premium Subscribers

Hulu and Spotify Premium are slashing the price of their combo bundle, with Hulu’s ad-supported plan being made available for free to current Spotify Premium subscribers.

Starting today through June 10 (or while supplies last, the companies advised), new subscribers to Spotify Premium can sign up for $9.99 a month. That’s down from the $12.99 a month launch price introduced last spring when the co-branded music and video streaming offering hit the market, building on a previous student-focused team-up.

New subscribers will have access to both Spotify Premium and Hulu free for the first 30 days and then will be billed $9.99 per month. Subscribers who currently pay $12.99 per month as part of last year’s bundle offer will be automatically shifted to the regular Spotify Premium $9.99 price.

Hulu recently dropped the price of its ad-supported tier to $5.99 from $7.99 as its advertising operation and live-TV bundle open up new revenue frontiers besides basic subscriptions. The streaming service, which will soon be controlled by Disney, reported in January it has more than 25 million total subscribers, 48% more than at the same time in 2018.

Both companies see complementary value in the joint bundle given the way both music and video interact with each other and with entertainment consumers.

“When you experience a song that is perfectly timed to the tear-jerking final moment of the show you most recently binged (say, This is Us on Hulu), you’re not likely to let that feeling just go away,” Spotify wrote in a blog post announcing the new promotion. The new pricing will enable more people to “enjoy that audio-visual connection.”

The blog post offered some statistics to illustrate that connection. In Season 2 of the The Handmaid’s Tale last summer, U.S. streams of Bruce Springsteen’s “Hungry Heart,” and Dusty Springfield’s “I Only Want to Be with You” rose 86% and 127%, respectively, after the songs appeared in episodes. “This Woman’s Work” by Kate Bush surged 433% after being featured in the Season 2 premiere.

Pen15, an adult comedy that premiered last month, has seen similar gains for artists including Bikini Kill.

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