EXCLUSIVE: Elijah Wood’s Company X/SpectreVision has acquired the Los Angeles-based experiential marketing agency Lucey Stepp. Under the Company X/SpectreVision banner, Lucey Stepp’s team will specialize in creative solutions for brands and cultural properties.
The newly formed Company X Marketing has been making waves in the event production and brand partnerships space. The company specializes in developing forward-thinking approaches to brand-messaging, curating buzzworthy moments, unique event execution, and more. Company X Marketing roster of clients includes L.A. Comic Con, Legion M, The American Cinematheque theaters, The House on Sunset as well as El Cine, a Latinx Programming Series and Cinematcher, a platform digitizing hiring, managing and payroll for productions.
Former Lucey Stepp founders Brian Lucey and Ariel Stepp will lead the charge of Company X Marketing along with Company X/SpectreVision partner and CEO Lisa Whalen. With a background in marketing from Universal Pictures, Lauren Magura will be leading business strategy. Lucey and Stepp will remain majority partners in Company X marketing, alongside Whalen, and minority partners Wood, Daniel Noah, and Josh C. Waller;bringing decades of industry experience to the team and a passion for connecting brands and cultural properties to entertainment industry projects, talent, media and events.
“We are so excited to be part of the Company X family. The added resources and entertainment relationships of Company X allow us to approach a project with insider connections & a true understanding of the inner workings of the industry. We are now a one-stop shop for creative ideation, production, partnerships, programming, and content creation,” Lucey said.
“While attending entertainment premieres, FYC events and festivals, we have been continually impressed by the strength and creativity of Lucey Stepp’s activation concepts, as well as their vast connections to lifestyle, entertainment, music and sports brands,” said Lisa Whalen, Company X/SpectreVision CEO.
Lucey Stepp’s past projects include event production and partnerships for Deadline, Sony, Fox, Cinespia, Anheuser- Busch, GQ, Hulu, Red Bull, Universal, Rolls-Royce Motor Cars, Gallo, TVLine and Virgin Produced. New projects include the Pizza Hut / Legion M Lounge featuring the Getty Studio at Sundance Film Festival, the Stan Lee Tribute, as well as the aforementioned L.A. Comic Con.