EXCLUSIVE: Former Vice chief creative officer Eddy Moretti has launched Unbranded Pictures, and the company has gotten off to a rousing start. It is one of the producers on the Scott Z. Burns-directed The Report, which sold this morning at the Sundance Film Festival in a splashy $14 million world rights sale to Amazon Studios. The film becomes Unbranded Pictures’ first foray as a development, production and financing vehicle.
“Unbranded Pictures is a reflection of my lifelong passion for scripted storytelling for the big screen,” said Toronto-born Moretti. “The two-hour narrative – perfected by over a century of feature filmmaking – is a global cultural treasure, and we are entering a phase in which it will be increasingly valued as such. Our mission is to produce the work that will endure the test of time.”
The company is led by Moretti and longtime collaborator Sterling Proffer, former SVP Business Strategy & Development at Vice. The pair worked on several expansions of the youth media company including the creation of Motherboard, Noisey and Vice News, where Proffer was founding general manager. Samantha Bloom, former Head of Programming at Google’s Jigsaw, has also joined the company, bringing her experience in multi-platform campaign development. Ramin Arani serves as advisor.
Prior to founding Unbranded Pictures, Moretti spent nearly 20 years at Vice Media. He joined the company in 2000 to launch Vice’s film and television efforts and oversaw content and creative efforts, including the co-creation of Vice on HBO, the multi-territory launch of Viceland, and the founding of Vice Studios. Moretti has produced over a dozen motion pictures and feature documentaries that include the Sundance 2019 selections Judy & Punch and The Mountain, and thousands of hours of digital content. His work has been recognized at major film festivals and awarded with several Emmys, Peabodys, Canadian Screen Awards and Cannes Lions.
Unbranded Pictures is represented by Endeavor Content.