ABC Orders ‘The Baker And The Beauty’ Based On Israeli Format In Second Pilot Pickup For Dean Georgaris This Season


ABC has picked up to pilot hourlong romantic comedy The Baker and the Beauty, from The Brave creator Dean GeorgarisDavid Frankel (Manifest), Keshet Studios, Universal TV where the company is under a deal, and ABC Studios.


This is the second time in three years that Georgaris has written two projects that have both gone to pilot the same season. He also has legal drama pilot Bluff City Law at NBC. In 2017, he also had one pilot at NBC and one at ABC: The Brave at NBC, which went to series, and Las Reinas at ABC.

Written by Georgaris and to be directed by Frankel, The Baker and the Beauty marks the second ABC pilot based on an Israeli format this season, joining romantic drama Until the Wedding.

The Baker and the Beauty, which had a put pilot commitment, tells the story of the unlikely romance between a blue-collar baker and an international superstar. Theirs is a relationship that not only upends their lives, but the lives of their two very different families.

Georgaris and Frankel executive produce alongside Keshet’s Avi Nir, Alon Shtruzman, Peter Traugott and Rachel Kaplan as well as Assi Azar.


Israel’s Beauty and the Baker (להיות איתה) was created and written by Azar for Keshet Broadcasting. It ranks as one of the highest-rated scripted series ever in the country. The original has aired in the UK on Channel 4, and Amazon picked up worldwide rights in 2017, with both seasons currently available for streaming on Prime Video. The format also was adapted in the Netherlands for Net 5.

This marks a reteaming of Georgaris and Keshet/Uni TV following their collaboration on The Brave, which aired for one season on NBC. Georgaris, who has extensive feature credits, including Lara Croft Tomb Raider: The Cradle of Life, recently worked on breakout hit The Meg.


Frankel is coming off directing and executive producing the pilot for NBC’s breakout freshman drama series Manifest. His feature directing credits include Collateral Beauty, The Devil Wears Prada, and Marley and Me. Frankel won directing Emmys for HBO’s Entourage pilot and miniseries Band of Brothers. He also directed episodes of Sex and the City.

Keshet, which also has drama Trust in development at NBC, Georgaris and Frankel are all repped by WME.

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