As part of the pact, the agency will also rep Ciara for music touring and commercials, and CAA-GBG Global Brand Management Group will take on Wilson’s lifestyle brand Good Man Brand.
Wilson, who guided the Seahawks to a Super Bowl win in 2013, also heads West2East, a brand management, creative content and production company that develops documentaries, TV and film properties. In August, it partnered with Bunim/Murray Productions to develop and produce unscripted programming.
As part of that tie-up, Wilson is executive producing a U.S. version of a Banijay Group celebrity adventure format L’aventure Robinson, which features two celebrities stranded on a desert island for five days.
Ciara, who has sold more than 23 million records worldwide, is also repped by IMG Models. She has had brand partnerships with Equinox and Pandora, and was formally a global
brand ambassador for Revlon. Her acting credits include BET’s The Game.
She continues to be repped by Myman Greenspan Fineman Fox Rosenberg & Light. Wilson continues to be repped by sports agent and attorney Mark Rodgers. Their combined film and TV production efforts are managed by Untitled Entertainment and led by chief global brand officer
Jordan Dinenberg for W2E and Ciara.