Sky To Roll Out Comcast’s Xfinity xFi In Italy & Voice Control Via Sky Q As Synergies Emerge


Sky is to roll out Comcast’s Xfinity xFi in Italy and bring its voice platform to its pay service Sky Q – two of the first examples of working together with its new owner.

The European pay-TV giant is 15 weeks into its new ownership arrangement and Sky CEO Jeremy Darroch used his parent company’s financial results call to reveal the first examples of working together.

It will use Xfinity xFi, the digital dashboard that manages home WiFi networks and connected homes, as it rolls out broadband in Italy. The company is working with wholesale network operator Open Fiber to launch bundled TV and internet packages from the middle of this year.

Sky is also going to incorporate Comcast’s voice platform, which allows viewers to change the channel and look for shows quicker than before, into its premium Sky Q service.

“Sky as a business is going to able to grow faster and further as part of the wider Comcast organization. By combining what we’re all good at means we’ll be better for customers, we’ll be able to innovate faster and we’ll be able to develop better content. You can start to see the early wins emerging,” Darroch said. “It’s early days but were starting to see some really important, tangible evidence of us working together.”

Comcast CEO Brian Roberts added that it had received positive noises from the market after buying Sky at the end of last year. “As we look at Sky, the amount of media companies and potential partners that have reached out to us since we announced [the acquisition] is surprising and overwhelming positive. Sky’s position is quite unique… at the highest level it gives the company a reach that is quite enviable and desired and that’s changed the dialogue we’re having with our partners.”

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