EXCLUSIVE: In the first trailer for the social media influencer send-up The Social Ones starts with influencers sitting in a circle in what looks like a support meeting as the words, “Everyone has forgotten the truth that we are humans not handles” flashes on the screen. This mockumentary from writer/director Laura Kosann is the perfect remedy to the onslaught of likes, retweets, Insta-fame that has been furiously raining down on culture for the past decade.
Premiering at the 2019 Cinequest Film and Creativity Festival this March in Silicon Valley, The Social Ones is basically a skewering answer to Netflix’s documentary The American Meme. Starring Richard Kind (Red Oaks, A Serious Man), Stephanie March (Law & Order SVU), Jackie Hoffman (Feud), Debra Jo Rupp (That ’70s Show), and Peter Scolari (Girls), the mockumentary is a parody that highlights the pitfalls of the emerging takeover of social media in our everyday lives, poking fun at how hilariously seriously people take it and society’s unhealthy fascination with “social media influencers.” March also serves as executive producer, along with sisters and The New Potato founders Laura and Danielle Kosann.
“When we set out to make this film we were inspired to parody a world where social media influencers reign and the number of ‘likes’ for a post determines the value of that image, moment or text,” said March. “I would go on but I am recording a video of myself writing this to add to my Insta stories. As you well know, I only have 15 seconds.”
The Social Ones will premiere at the Hammer Theatre on March 9 during Cinequest’s week-long film festival, and is up for Cinequest’s Audience Award for Best Comedy Feature.