Annapurna TV Hires Amazon’s Patrick Chu, Ups Ali Krug To SVPs Development

By Denise Petski, Nellie Andreeva

Annapurna is solidifying its TV division’s senior executive team under APTV President Sue Naegle. The company has brought in former Amazon executive Patrick Chu as SVP development and has promoted Ali Krug to SVP development from her previous VP role. Chu and Krug will work alongside Susan Goldberg, the division’s SVP of Television.

In his new position Chu will be responsible for developing and producing new television projects for Annapurna TV, with a focus on dramas. He reports to Naegle.

Chu served as a drama, production and development executive at Amazon, where he oversaw the TV adaptations of Hanna and The Hunt. Prior to Amazon, Chu served as VP of Production & Acquisitions at FilmNation, where he produced Kill Switch and executive produced Miss Sloane. He was also responsible for bringing projects into the company such as Life Itself and Arrival. Chu started his career as an assistant at WMEr and also served as an executive at Ivan Reitman’s The Montecito Picture Company.

Krug has been with Annapurna TV since its 2016 launch. In her new role, she will continue to oversee projects in active development at APTV and will also focus on developing and producing new projects. Krug is an executive producer on Mixtape for Netflix and is overseeing multiple projects, including The Changeling at FX. Krug previously served as an executive at Naegle’s banner, Naegle Inc, prior to joining Annapurna.

“We are building an expanding an extraordinary team as we great up for an ambitious TV slate and are so lucky to be joined by Patrick Chu,” Naegle said. “He has been building a career marked by excellent taste and integrity and his passion for telling compelling stories in television is a welcomed addition to our existing group. I also couldn’t be more pleased to announce Ali Krug’s promotion to SVP and recognize Susan Goldberg for her continued leadership. Ali and Susan are both passionate, talented, and true delights who inspire our team every day.”

Prior to joining Annapurna as SVP of Television, Goldberg served as the VP of Production at HBO, where she worked on shows including Girls, Looking, Outcast, The Leftovers and Westworld. Goldberg joined HBO from AMC, where she had worked on Mad Men, Breaking Bad, The Killing and The Walking Dead. Since joining Annapurna, Goldberg has helped build Annapurna’s TV studio and has taken on a hybrid role between creative and production.

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