Black Mirror: Bandersnatch

Frosties or Sugar Puffs?

That’s the first question Netflix viewers are asked to decide when they embark on their choose-your-own-adventure journey through the interactive Black Mirror: Bandersnatch movie.

Players are asked to choose which cereal the 1980s video-game programmer, who is the central character in the story, will eat, in a low-stakes introduction to the interactive elements of Bandersnatch.

Netflix CEO Reed Hastings, in a burst of transparency, revealed the answer in the company’s fourth-quarter earnings video: Frosties, by a wide margin (73%).

“That’s a level of data transparency we’ve not seen with our content yet,” chief content officer Ted Sarandos said through laughter.

Netflix’s high-profile entry into interactive storytelling is attracting wide notice in the creative community, Sarandos said, several of whom are “salivating” over the narrative possibilities.

Sarandos said Netflix is still trying to determine whether the five-hour-long interactive episode, with its branching narrative, is a novelty that worked because it fit so well with the Black Mirror science-fiction anthology series, or if it’s more broadly applicable.

“We’ve got a hunch that it works across all kinds of storytelling,” Sarandos said. “And some of the greatest storytellers in the world are eager to dig into it.”