Discovery Ups Loren Ruch, Betsy Ayala, Lynn Sadofsky At HGTV, Food Network

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Discovery has announced the promotions of Loren Ruch, Betsy Ayala and Lynn Sadofsky at HGTV and Food Network.

Loren Ruch

Ruch has been upped to Group SVP of Production & Development for HGTV, based in New York, while Ayala is promoted to SVP of Production & Development for HGTV based in Knoxville. Both report to network president Allison Page.

Sadofsky will now be SVP of Production & Development for Food Network based in New York, reporting to network president Courtney White.

“Loren and Betsy are each amazing storytellers, with a knack for understanding what brings our viewers back every night of the week,” Page said. “These well-deserved promotions reflect our strategic efforts to further strengthen the brands with distinct leadership, ensuring our flagship networks continue to entertain and inspire our passionate fans.”

White added: “As a respected and skilled leader in the industry, Lynn’s impressive career is a testament to her dedicated work ethic, attention to creative detail, and keen eye for talent. Her collaborative nature invigorates our team, which shows in the final product.”

Ruch most recently served as SVP of Programming, Partnerships and Special Projects across five Discovery lifestyle brands – HGTV, DIY Network, Food Network, Cooking Channel, and Great American Country. He has developed and overseen many of the networks’ high-profile series and pilots, including My Lottery Dream Home, Property Brothers, Restored by the Fords, Boise Boys and Brother vs. Brother.

Since joining the company in 2016, Ayala has been VP of Programming for HGTV and Food Network. In that role, she managed the development and production of various series and specials for both networks, plus those on their flanker brands, DIY Network, Cooking Channel and Great American Country. Most recently, Ayala has overseen the hit series Good Bones and Mediterranean Life on HGTV and Food Network’s Ultimate Thanksgiving Challenge.

Lynn Sadofsky

In Sadofsky’s previous post as VP of Programming and Development for Food Network and Cooking Channel, which began in 2017, she worked with programmers to develop new series, manage show production and cultivate new talent. Her latest project, Buddy vs. Duff, is a long-awaited matchup of master bakers and Food Network’s first global series premiere.

HGTV and Food Network are two of the anchor networks for Discovery, and both joined the company as part of the acquisition a year ago of Scripps Networks Interactive. Among women 25 to 54, the networks were No. 2 and No. 3, respectively, in total day viewing.

HGTV finished 2018 as a top-3 primetime network among women 25 to 54 and a top-10 primetime network among adults 25 to 54. Food Network ended the year with a 4% gain in primetime ratings among adults 25 to 54, and the increases were 7% for women 25 to 54 and 6% for Millennials.

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