The National Basketball Association and Turner Sports announced a partnership with Twitter today at the Consumer Electronics Show in Las Vegas, describing it as an experience that’s complementary to the broadcast of the game on TNT.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” NBA Commissioner Adam Silver said in a statement. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”
Here’s how it will work. NBA fans will vote on Twitter for the player they want to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game. During the second halves of those games, fans will watch the action through that player’s perspective.
The live streams will debut during TNT’s presentation of the 2019 NBA All-Star Game on Feb. 17. The schedule of regular-season and playoff live streams will be announced later, along with exclusive commentators who will provide analysis for this second screen offering.
“This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT, ”said Turner President David Levy in a statement.
As part of the expanded relationship, the NBA, through its NBA Digital partnership with Turner, will continue to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.
“#NBATwitter is one of the most exciting and entertaining global conversations happening on Twitter today,” said Twitter CEO Jack Dorsey said in a statement. “We’re thrilled to partner with the NBA and TNT to bring live video directly into the app to make it even better!”
Since the NBA joined Twitter in 2009, the league has built a community of 27.5 million followers.