Lego Masters is heading to the U.S. Endemol Shine North America and UK-based independent production company Tuesday’s Child are teaming with Brad Pitt’s Plan B Entertainment to jointly produce a U.S. version of the hit British series. Talks with potential American-based platforms are set to start later this month.
Originally created by Tuesday’s Child, Lego Masters first launched on Channel 4 in the UK in 2017, quickly becoming the network’s highest-rated new series, nearly doubling its primetime average with young adults. Last year, Endemol Shine announced Lego Masters landed its first international deals, in Australia on Nine Network and Germany’s RTL. Channel 4’s second season in the UK launched in November to strong ratings.
The official description: Lego Masters pits enthusiasts in a competition that starts with a single Lego brick and infinite possibilities and concludes with mind-blowing builds that will surely both inspire legions of loyal Lego followers and capture the imagination of new fans.
Plan B will executive produce with ESNA’s Sharon Levy, DJ Nurre and Michael Heyerman, Tuesday’s Child’s Karen Smith and Steph Harris and Jill Wilfert and Robert May for The Lego Group.
“This is a project that I am truly passionate about, as Lego bricks have played an instrumental role in my family’s life,” said Sharon Levy, President, Unscripted & Scripted Television, Endemol Shine North America. “We are thrilled to be bringing Lego Masters to the U.S. market with the original producers at Tuesday’s Child and the team at Plan B Entertainment.”
Tuesday’s Child Managing Director Karen Smith added, “It’s awesome to team up with Plan B and Endemol Shine North America to bring Lego Masters to the States. It’s a format filled with wonder, emotion, drama and loads of smashing bricks. The competitors excel in story-telling, engineering artistry, ingenuity and genuinely thinking outside the box. It’s a new talent show, but no-one sings or dances, unless they’re barefoot and stand on a brick…’
Jill Wilfert, Vice President, Licensing & Entertainment, the Lego Group says; “We are pleased viewers in the UK and Germany have enjoyed Lego Masters and believe it will delight people of all ages around the world. The series celebrates creativity and the endless possibilities of the Lego brick, not to mention the fun families and friends have when they build together.”
“We are so thrilled to be a part of the team bringing Lego Masters and this exciting new format to the States,” said the production team at Plan B Entertainment.
Endemol Shine Group is the exclusive distributor of the format across all platforms outside of the UK and has the rights to produce local versions of the show around the world. Endemol Shine International is the exclusive distributor of all finished tape of all versions produced, including the original British version.