Comcast-Backed Sky Invests In Video Software Company Synamedia

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Sky has invested in video software company Synamedia, whose latest tool is an anti-password sharing service for pay-TV companies.

The Comcast-owned pay-TV operator has taken a stake in the business alongside majority shareholder Permira.

Synamedia, which is chaired by former NDS CEO Abe Peled, works with companies including AT&T, beIN, Charter, China DTH, Comcast, Cox, Disney, Foxtel, Liberty Global, Rogers, Shaw, Tata Sky, Verizon, Viasat and Vodafone. It has offices in the U.S, UK, Israel, India, Belgium, China and Canada.

Its latest tool is called Credentials Sharing Insight, which uses AI, machine learning and behavioral analytics to identify password sharing across consumer accounts. The company will be hosting demos at the forthcoming CES conference.

Sky’s Group Chief Operating Officer Andrew Griffith said, “We’ve long collaborated with the team at Synamedia to help bring great content, products and entertainment to millions of customers across Europe and this investment will help deepen our innovative partnership.”

Yves Padrines CEO of Synamedia, added, “At a time of accelerated evolution in the pay-TV industry, this investment is a fantastic endorsement of our product vision, R&D roadmap and service portfolio from Sky, Europe’s leading media and entertainment company.”

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