Tracey Edmonds Inks First-Look Production & Development Deal With STXalternative

Tracey Edmonds
Courtesy of Edmonds Entertainment

EXCLUSIVE: STXalternative, a division of Robert Simonds’ STX Entertainment, has signed a first-look development and production deal with Tracey Edmonds and her Edmonds Entertainment, to co-produce and co-develop scripted and unscripted content for traditional and alternative platforms. The first project under the pact is previously announced Game Divas Play, airing on BET in 2019, with a diverse slate of projects to follow.

Based on the popular book of the same name by Angela Burt-Murray, Games Divas Play is a stylized drama about the high stakes world of the NBA that follows a desperate basketball wife (Lauren London) trying to protect her family, a tenacious journalist (Karen Obilom) struggling to rebuild a tarnished career, and a scandalous groupie (Parker McKenna Posey) looking to become a star at all costs.

Edmonds is executive producing Games Divas Play through her Edmonds Entertainment banner, along with Burt-Murray. Emmy nominee and EVP of Edmonds Entertainment, Vanessa Middleton (SNL, The Cosby Show, Girlfriends) wrote the pilot and is an executive producer and co-showrunner alongside Kim Newton (Gotham, The Blacklist, Cold Case).

“Tracey Edmonds is a prolific producer and entertainment powerhouse with an incredible track record for developing compelling content across TV, film and music,” said Jason Goldberg, Chief Creative Officer of New Media Group & Alternative Content at STX Entertainment. “Her creative expertise will be essential to STX as we continue to build our network and expand our programming capabilities across platforms and screens, and we couldn’t be happier to kick this producing partnership off with the wildly entertaining Games Divas Play.

“I am thrilled to be in partnership with STX, which has truly established itself as a global entertainment leader and continues to demonstrate expertise and success across multiple platforms,” said Edmonds. “I am looking forward to working closely with Jason Goldberg and his dynamic team on a diverse slate of exciting projects that are certain to make some noise, launching first with Games Divas Play.”

Edmonds, CEO and President of Edmonds Entertainment, earned an Emmy Award for her stint as co-host on ExtraTV alongside Mario Lopez and Charissa Thompson. As a producer, Edmonds’ past projects include the hit series Deion’s Family Playbook (OWN); three-time NAACP Image Award nominated With This Ring (Lifetime); and Showtime’s Soul Food based on the film, which ran for five seasons and won multiple NAACP Image Awards, including Outstanding Drama Series three years in a row. She also executive produced reality shows College Hill (BET’s first reality show), which ran for six seasons, and its spinoff College Hill Interns; Lil’ Kim: Countdown to Lockdown; and DMX: Soul of a Man. Edmonds’ other film successes include the hit film Jumping the Broom, which earned several NAACP Image Awards.

STX currently has several unscripted projects in different phases of development and production at third-party networks including ABC, CBS, Fox, E!, Hulu, Facebook, Snapchat and A&E.

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