More Advertisers Exit Tucker Carlson Show As Fox News Claims “Censorship”


UPDATE, Dec. 19, 2:00 PM PST: “We cannot and will not allow voices like Tucker Carlson to be censored by agenda-driven intimidation efforts from the likes of, Media Matters and Sleeping Giants,” Fox News said in its most recent statement on the ad-boycott campaign against primetime star Tucker Carlson.

Meanwhile, Carlson has been getting support from unlikely sources.

As of update, 21 advertisers have said they will not buy time on Carlson’s program:

Smile Direct Club
Nerd Wallet
Jaguar Land Rover
Zenni Optical
Just For Men
United Explorer Card
TD Ameritrade
Leesa Sleep
Career Builder
Takeda Pharma

Fox News Channel confirmed they “are all re-expressing,” meaning moving to other programs on the network, aka no lost revenue.

In its statement, FNC insisted the three named watchdog group “never target other broadcasters and operate under a grossly hypocritical double standard given their intolerance to all opposing points of view.”

In response, Media Matters for America’s president, Angelo Carusone said in a statement, “No one forced Tucker Carlson’s odious bigotry and fixation on white genocide conspiracy theories,” adding that Fox News execs are “dismissing advertiser concerns and implying that their advertisers are either pawns of Media Matters or were duped.”

Companies that do business with Fox News are financially supporting bigotry, dangerous lies, and harmful conspiracy theories,”  she added, continuing to call on advertisers to “reject the network until it actually imposes and enforces some baseline standards” on its primetime programming.

Even some non-Carlson fans disagree with Media Matters’ campaign.

‘Stop the stupid Tucker Carlson boycott” Politico’s media pundit Jack Shafer, weighed in Wednesday afternoon, nicking the “boycott brigade” that has come after Carlson for his “poorer and dirtier” remark.

“I barely trust IHOP to make my breakfast. Why would I expect it to vet my cable news content for me?” Shafer wrote.

PREVIOUS – Dec. 18, 1:33 pm PST: Advertisers are continuing to leave Tucker Carlson’s Fox News Channel show in the wake of last week’s remarks about immigrants making the country “poorer and dirtier.”

It’s not necessarily a mass exodus of advertisers, but he is seeing a fair amount bow out of his show. According to the Associated Press, some of the show’s biggest advertisers will continue to stand with Carlson and his prime-time show, Tucker Carlson Tonight.

Still, there are some that wasted no time in seeing their way to the exit. In addition to Pacific Life Insurance, Smile Direct, and Indeed, the personal finance website NerdWallet and the popular IHOP restaurant chain have bowed out as advertisers.

PREVIOUS – Dec. 17, 8 pm PST: Two more advertisers have dropped out as advertisers for Tucker Carlson’s Fox News Channel show. One of the companies who pulled out was Indeed, the employment search engine.

After being called out for advertising on the show after Carlson said that the “immigration crisis” was making the U.S. “poorer” and “dirtier”, the official Indeed Twitter account responded on Monday.

“Indeed is not currently advertising on Tucker Carlson Tonight and has no plans to advertise on this program in the future,” wrote the Austin-based company.

Deadline has also learned that Smile Direct, the Nashville-based dentistry company, has pulled their ads from Carlson’s show in the wake of his remarks.

PREVIOUS – Dec. 17, 4:21 pm PST: Tucker Carlson’s Fox News Channel show won’t have insurance company Pacific Life as an advertiser for at least a few weeks after opening Thursday’s program with the remark that the “immigration crisis” in the U.S. had left the country “poorer” and “dirtier.”

In his opening monologue, Carlson said you “never” hear anybody making an “economic case for mass immigration” because that argument would be “insane” and “indefensible,” adding, “our leaders demand you shut up and accept this….even if make our own country poorer and dirtier and more divided.”

Carlson insisted they’re not “huddled masses yearning to breathe free” but “cynical shake-down artists who have been watching too much CNN.”

After which the insurance company’s promo popped up on screen, touting its 150 years protecting generations of families.

Blowback ensued:

Pacific Life responded:

Fox News Channel responded to the response:

“It is a shame that left wing advocacy groups, under the guise of being supposed ‘media watchdogs’ weaponize social media against companies in an effort to stifle free speech. We continue to stand by and work with our advertisers through these unfortunate and unnecessary distractions.”

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