Heading toward the end of another year of streaming growth, Netflix has offered a few tidbits of viewing data, naming The Kissing Booth its most-re-watched original movie and On My Block its “most binged” original show.
Measuring global viewing between January 1 and November 28, the tech giant came well short of providing actionable ratings-style information on who is watching what. The press release had a more high-spirited, holiday tone, also ranking the actors whose Instagram profiles got the biggest boost in followers. The Fab Five from Queer Eye headed that roster. (See the complete lists below.)
Echoing the sentiments of executives recently, the release said half of all viewers who watched Kissing Booth and To All the Boys I’ve Loved Before re-watched them at least once. The other repeatable favorite, the company said, is Roxanne Roxanne. While Netflix produced top 10 lists of shows and stars, it limited its original movies ranking to three titles.
Kissing Booth has become a key talking point for Chief Content Officer Ted Sarandos, who points with pride to the fact that many Netflix subscribers have never heard of the young-skewing romantic comedy. Serving various audiences with niche content remains a key part of the streaming service’s strategy.
Among series on the binge list, which reflects the highest average watch time per viewing session, are the Golden Globe-nominated Bodyguard. Three of the top six most-binged shows are non-fiction.
Here are the complete lists, in order:
Actors with the Biggest Instagram Boost
The Fab Five (Queer Eye)
Lana Condor (To All the Boys I’ve Loved Before)
Joel Courtney (The Kissing Booth)
Miguel Herrán (Elite / La Casa de Papel)
Jaime Lorente Lopez (Elite / La Casa de Papel)
Maria Pedraza (Elite / La Casa de Papel)
Noah Centineo (To All the Boys I’ve Loved Before)
Joey King (The Kissing Booth)
Hannah Gadsby (Nanette)
Kiernan Shipka (Chilling Adventures of Sabrina)
Most Binged Shows
On My Block
Making a Murderer: Part 2
13 Reasons Why: Season 2
Last Chance U: Indy
The Haunting of Hill House
Anne with an E: Season
Orange Is the New Black: Season 6