Wanda To Install 100 RealD Ultimate Screens Across China
Wanda Cinema Line Corporation has signed a purchase agreement with RealD to install no less than 100 of their Ultimate Screens across their theater circuits in China over the next two years.
Most of the 100 RealD Ultimate Screens will be installed in Wanda Cinema Line’s premium cinemas. The first auditoriums to equip RealD Ultimate Screens will be the Wanda Cinema Beijing Tongzhou Branch, Beijing CBD Branch, Beijing Tiantongyuan Branch and Wanda Nantong Branch. The four screens are scheduled to be installed by the end of March 2019.
The deal continues RealD and Wanda Cinema Line’s successful partnership and collaboration. In 2016, RealD and Wanda signed the world’s largest 3D system installation agreement to install 4,000 RealD 3D systems over four years.
“Wanda Cinema have always placed the audience’s viewing value and viewing experience at the core of our business. We have been a national or even global leader in introducing and promoting the latest projection technology and building an ultimate viewing environment. Developing Wanda’s own premium brand is an important part of our growth strategy and we are excited that RealD’s Ultimate Screen will be one pivotal part of the key ingredients of Wanda’s premium screens and that it will deliver a dramatic difference to our customers’ viewing experiences. With RealD’s superior technology and Wanda’s commitment to premium offerings, we are very confident with the prospects of our premium screens and our other RealD Ultimate Screen equipped theaters,” said Mr. Xiaobin Liu, Vice President of Wanda Film Group and Executive President of Wanda Cinema Line Cooperation in a statement.
“As true innovators and the market leader of the global exhibition business, Wanda is known for its commitment to quality and its investments in creating the very best movie-going experiences for its customers. Wanda’s development of premium screens mirrors the growth of the Chinese cinema business, particularly the need to upgrade the customer experience with more premium offerings. RealD is honored and privileged to expand our existing partnership by adding RealD Ultimate Screens on top of our extensive collaboration to install RealD 3D systems. Together with Wanda, we look forward to further enhancing the premium experience to the widest possible Chinese audience and are thrilled to be playing this vital role with the premiere exhibition partner in the world,” added Edman Chan, Vice President and General Manager, Asia Pacific of RealD.
RealD Ultimate Screen technology is used in premium and Premium Large Format auditoriums. The screen is currently installed in 108 cinema locations in 41 cities worldwide. Around 40% of the installations are in RealD’s premium cinema offerings: LUXE: A RealD Experience and RealD Cinema in the Greater China market. RealD’s theatres includes more than 30K installed screens with a pipeline of 3K additional contracted installations in 75 countries with over 1,2K exhibition partners.