Ivanhoe Joins Priyanka Chopra Pic; UK Marketing Firm Creative Partnership Makes Staff Moves — Global Briefs

Michael Buckner/Deadline

Crazy Rich Asians outfit Ivanhoe Pictures has joined the producing team behind Priyanka Chopra (Quantico) family drama The Sky Is Pink. The Hindi-language film is written and directed by Shonali Bose and is based on the true life story of the young motivational speaker Aisha Chaudhary and her parents. Alongside Chopra, the film stars actor-filmmaker Farhan Akhtar and Zaira Wasim in lead roles. Zaira plays the role of Aisha, Priyanka and Farhan play her parents in the movie. Ivanhoe is joining Ronnie Screwvala’s RSVP and Siddharth Roy Kapur’s Roy Kapur Films as co-producer and co-financier. The film is currently in production for a mid-2019 release.

UK marketing agency Creative Partnership has announced that Michelle Gardiner will relocate to Los Angeles to head up an expanded U.S. operation for the company with Chris Warrington joining in London as Managing Partner. “The aim of this new leadership structure is to strengthen our client offering and reinforce the connection between our international presences on both sides of the Atlantic,” said Gardiner. Recent projects for the firm include international print, digital and social campaigns for Mary Queen Of Scots, Johnny English 3, and Mamma Mia 2. The agency also ran origination work and UK distribution campaigns for The Little Stranger and Goodbye Christopher Robin. Warrington previously worked for Twentieth Century Fox, Icon Film Distribution and most recently Trafalgar Releasing.

This article was printed from https://deadline.com/2018/12/priyanka-chopra-the-sky-is-pink-ivanhoe-crazy-rich-asians-creative-partnership-1202516968/