John De Mol’s Talpa Scores Second Season Of Musical Talent Format ‘House Of Talent’

John De Mol’s Talpa has scored a second season of Dutch music talent format House of Talent.

The first season of the show, which De Mol’s firm hopes can be the spiritual successor to The Voice, ends of December 28 and has been picked up for a sophomore run in 2019 via Holland’s SBS6.

The recommission bodes well for the international potential for the daily format, which targets young audiences by mixing music and reality television with social media.

A group of musical artists from various genres live together as they attempt to make it big in the music business. The musicians must build up a fanbase, perform throughout the country and release a new track, every six weeks. Two professional managers will guide them every step of the way and take care of bookings and promotion. If the artists don’t make enough money or generate enough engagement in each six-week period, they will be nominated for elimination.

The show also has a large second screen element; the musicians must use social media to create their following and the elimination show will be broadcast exclusively online.

House of Talent launched in the same slot as Utopia, the reality series that was remade by Fox in 2014. The company has already begun talks to export the format into a number of major markets and it will likely pique the interest of networks in the U.S. and UK, who have been crying out for a breakout music format since the launch of The Voice back in 2010.