Paramount Moves Mark Wahlberg Pic ‘Instant Family’ To Pre-Thanksgiving Frame

Paramount Pictures

After great audience test scores, Paramount is moving Sean Anders’ Instant Family from its original Feb. 15, 2019 date to Nov. 16. That’s the weekend when Warner Bros.’ Fantastic Beasts: The Crimes of Grindelwald bows.

Given how family pics such as Wonder and Blind Side have respectively counterprogrammed such pre-Thanksgiving tentpoles like Justice League and Twilight Saga: New Moon in the past, sleeping to higher numbers, Paramount has confidence that Instant Family can do the same. Wonder opened to $27.5M and legged out to $132.4M in the face of Justice League‘s $93.8M opening, and final of $229M.  Blind Side did $34.1M and ended its run in U.S./Canada at $255.9M in the shadow of New Moon‘s $142.8M opening, $296.6M final.

In Instant Family, Pete (Wahlberg) and Ellie (Rose Byrne) decide to start a family, they stumble into the world of foster care adoption.  They hope to take in one small child but when they meet three siblings, including a rebellious 15 year old girl (Isabela Moner, the new Dora the Explorer), and find themselves speeding from zero to three kids overnight.  Pic is inspired by the real events from the life of writer/director Sean Anders and also stars Octavia Spencer, Tig Notaro and Margo Martindale.

Producers are Anders, John Morris, Marc Evans, Mark Wahlberg and Steve Levinson.


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