Billboard Music Awards To Rock In China In Latest DCP-STX-Tencent Deal

Nicki Minaj Billboard Music Awards

The 2018 Billboard Music Awards will be shown in China as part of a new three-year pact struck but show producer Dick Clark Productions, STX Entertainment and Chinese Internet giant Tencent. The deal is the third tie-up for the companies, which previously teamed to roll out the dcp-produced Golden Globes and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest in the Middle Kingdom.

The deal for the annual BBMAs runs runs through 2020. This year’s show is set to air live on NBC on May 20 from MGM Grand Garden Arena in Las Vegas, with Kelly Clarkson hosting. It is the first telecast of the show on NBC after the network acquired rights to the show in a multi-year deal; its contract with ABC expired after the 2017 broadcast.

STXdigital will oversee the Chinese distribution rights pact to the BBMAs in partnership with Tencent. They will also team to create original content from the red carpet.

“We are thrilled to further strengthen our partnerships in China with Tencent, a trailblazer in today’s global tech market, and dick clark productions, the world’s leader in live event entertainment programming, as we continue to innovate and deliver premium content for a global audience,” STXdigital COO Rich Sullivan said in announcing the deal.

Added Mark Rafalowski, EVP DCP International: “In partnership with STX and Tencent, dcp continues to expand the Billboard Music Awards profile in China. This synergy will further extend the BBMAs breadth and reach, giving Chinese music consumers greater access to all of the nominee’s music leading up to the show, as well as must-see moments from the red carpet and ultimately the live show.

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