The series got off to a respectable start with its March 28 premiere, earning a 1.1 in the demo and 4.6 million viewers and retaining 79% of its The Goldbergs lead-in. Alex Inc. wobbled in its second outing, though, posting a 0.9 and drawing 3.83 million viewers. Serving as the lead-in to veteran comedy Modern Family, it has settled in around that demo number since.
Braff played Alex Schuman, an inquisitive journalist, husband and father who dives headfirst into the brave new world of entrepreneurship when he quits his stable job and starts his own business. Tiya Sircar plays his lawyer wife and Elisha Henig and Audyssie James are their kids. The series based on the popular podcast also starred The Sopranos alum Michael Imperioli as Alex’s fast-talking, unemployed second cousin and Hillary Anne Matthews as Alex’s former and current co-worker.
Braff’s fellowed Scrubs alum Matt Tarses created and writes the comedy from in association with Sony Pictures Television and ABC Studios. They both exec produce alongside John Davis, John Fox, Alex Blumberg, Chris Gilberti and Matt Lieber.