NBCU Launches Hayu In Canada; Discovery Brings Walter Presents To Italy – Global Briefs

NBCUniversal International’s reality SVOD service Hayu is heading to North America. The digital platform, which airs series including Keeping Up with the Kardashians, The Real Housewives and Million Dollar Listing, will launch in Canada later this year. It comes after the direct-to-consumer service launched in the UK, Ireland, Australia and across Scandinavia. The streaming service includes over 5,000 episodes of reality content from 150+ shows with over 750 episodes of TV added each year. “Given that reality content is hugely popular in Canada, we are pleased to be readying Hayu – an SVOD product with a proven track record – specifically curating the service for Canadian fans of the genre,” said Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal. “We look forward to introducing Hayu to a whole new community and to establishing the kinds of innovative partnerships we’ve set up in other markets.”

Discovery is getting in to the foreign-language drama business after partnering with Walter Presents to launch in Italy. The factual broadcaster has struck a deal to launch the Channel 4-backed SVOD service in the country in September 2018. It will aim to host over 500 hours of premium foreign-language drama across two years from Nordic thrillers to South American dramas. Dedicated slots for Walter Presents titles will also be aired also on Discovery Italia’s Nove and Giallo channels. The first titles available in Italy include French political drama Spin, Dutch thriller The Adulterer and French cop show Spiral. Marinella Soldi, Chief Strategy Officer Discovery EMEA & Managing Director Discovery Networks Southern Europe, said, 
“Our aim is to replicate and build upon the phenomenal success the service has enjoyed in the UK with Channel 4. It’s an innovative model which perfectly converges linear and VOD to create a sweet spot for viewers and broadcasters alike.”

This article was printed from https://deadline.com/2018/05/nbcu-launches-hayu-in-canada-discovery-brings-walter-presents-to-italy-global-briefs-1202381002/