60 Second Docs is headed to the Middle Kingdom. Indigenous Media said today that it has inked a deal with China’s Tencent to run its digital shortform documentary series that looks at unique characters, lifestyles and trends around the world.
China’s largest Internet community will air one episode per day. Indigenous said each episode — including “Recycling Kid,” “World Beard Champ” and “Autism Car Wash” — averaged 15 million views, connecting with an audience of primarily 18- to 34-year-olds on their mobile devices.
“With its premium, mobile-optimized format, 60 Second Docs has quickly connected with audiences on every viable social platform in the United States,” Indigenous Media Jake Avnet said. “Enjoying compelling stories about the world’s best characters is universal, and we’re thrilled to partner with Tencent to introduce our content to new audiences in China.”
Said Tencent VP Caitlyn Chen: “We are very excited to partner with Indigenous Media. With their 60 Second Doc series, Indigenous Media will help us deliver even better content to Tencent News users.”
The series is also available across other platforms including Instagram, Twitter, YouTube, Snapchat and Amazon.