‘The Bridge’ Heads To Asia After Endemol Shine Strikes Deal With SVOD Service Viu

The Bridge, the Scandinavian drama that spawned the eponymous Diane Kruger-fronted series for FX, is getting an Asian adaptation after SVOD service Viu commissioned a remake.

The deal, with Endemol Shine Group, marks the fifth local version of the crime drama, following remakes set in the U.S./Mexico, UK/France, Germany/Austria and Russia/Estonia.

Viu’s 10-episode version of the show will be set between Malaysia and Singapore with a body left on the border and two investigators, one from each country, working together to catch the killer. SVOD service Viu, which is operated by PCCW and Vuclip, is available in 15 markets across Asia and the Middle East. The series will start shooting in July and will air later this year.

The Bridge was originally created by Hans Rosenfeldt and produced by Sweden’s Filmlance International and Denmark’s Nimbus Film as Bron/Broen.

Kingsley Warner, Country Manager for Viu Malaysia said, “Viu previously achieved success in adapting popular entertainment to emerging markets when it brought CBS’ Hollywood Squares format to audiences in India. Today’s news is in that same vein and we believe that working with Endemol Shine to tell this gripping story, while also making it uniquely our own, will captivate our viewers.”

Cathy Payne, Chief Executive of Endemol Shine International added: “Partnering with Viu is a natural fit for us, given it’s the leading OTT in Southeast Asia. We expect the premium format of The Bridge to resonate strongly in this region.”

Lars Blomgren, MD of Filmlance and co-creator of The Bridge said, “The Bridge is a compelling and thrilling scripted format that has a truly global appeal and significance, we are excited to see how another saga unfolds in this first adaptation for Asia.”

This article was printed from https://deadline.com/2018/04/the-bridge-heads-to-asia-after-endemol-shine-strikes-deal-with-svod-service-viu-1202374409/