Under its partnership with Turner Sports, Hulu’s name will be displayed during TNT’s first round, Conference Semifinals and Western Conference Finals. The streaming service also will run ads, including those featuring NBA on TNT’s talent, touting Hulu with Live TV.
Last month, YouTube announced it would be a presenting sponsor of the NBA Finals in a multiyear deal with the league. Analysts said YouTube saw success using such high-profile live telecasts to drive subscriptions. Last year, its name and bright red play logo were ubiquitous during the World Series games.
Hulu said a “Presented by Hulu” tag will appear on NBA on TNT’s opening graphic cards, as well as on custom billboards and scorecards throughout each game, throughout the first round, the conference semifinals and the western conference finals.
This is the second professional sports sponsorship deal Hulu has announced this week. Earlier, the streaming service said it would become an official sponsor of the NHL’s Stanley Cup Playoffs and Final. Hulu will create video vignettes showcasing NHL stars, and its brand will be integrated with NBC Sports’ NHL Live pre-game show.
“With each new sporting event from the Super Bowl to the Winter Olympics, we are seeing live sports shatter our TV tune-in records game after game, so we know sports are at the top of the list for our subscribers,” said Patrizio Spagnoletto, Hulu’s head of media and subscriber growth. “Our goal with both the NHL and NBA on TNT sponsorships is to ensure we are tapping into that passion shown by our current viewers, but also letting other fans know that Hulu is the best way to watch your favorite sports.”