Warner Bros. Taps Google’s Michelle Slavich As EVP Global Publicity & Strategy

Warner Bros.

Michelle Slavich has been named Executive Vice President, Global Publicity and Strategy at Warner Bros. Pictures, it was announced today by Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment. Slavich will report to Rich and starts work on May 29.

In this new role, Slavich will oversee domestic and international publicity and work proactively with her teams as well as the studio’s marketing senior brass to develop campaigns on all Warner Bros. and New Line releases and franchises across all media outlets and platforms globally. Notable Warner Bros. releases later this year include The Meg, The Nun, A Star Is Born, Fantastic Beasts and Where to Find Them 2, and Aquaman. 

Slavich comes to Warner Bros. from Google, specifically YouTube where she was the Head of Entertainment Communications.

Earlier in March, Warner Bros. EVP of Domestic Publicity Julie Goodwin exited the studio after a near 18-year career there.

Here’s Rich’s 3PM email to staffers about Slavich:

All –

I am very pleased to announce that we have hired Michelle Slavich to join our team at Warner Bros. as Executive Vice President, Global Publicity and Strategy.  Reporting to me, Michelle will lead our Domestic and International publicity teams, serving as our lead publicity strategist on all our films.

Michelle is a well-respected publicity executive with an impressive track record of leadership, innovation and strategic vision.  As we tackle the constantly evolving landscape of film publicity, she’s a great choice to lead the team and further our already-excellent publicity operations.  She joins us from Google, where she most recently served as Head of Entertainment Communications for YouTube, overseeing the platform’s entertainment and music PR initiatives, as well as corporate and creator communications.  Before that, Slavich served as Vice President, Publicity at Universal Studios Home Entertainment (USHE), and held executive positions at Rogers & Associates, PeopleSupport Inc., and Dreamworks/Amblin Entertainment.

Lance Volland will continue to head up our International publicity efforts working with the territories, while continuing to develop strategy with the teams here in Burbank; he will continue to work closely with Lynne Frank on publicity strategy and the intersection of these efforts with our larger International Marketing plans that are led by Lynne.  The domestic publicity team will report directly to Michelle as well.

Michelle possesses incredible expertise and experience in publicity and strategy and I am very excited to have her join our team – and I know that once you’ve had a chance to meet and work with her, you will agree how lucky we are to have her join our company.

I look forward to introducing you to Michelle when she starts on May 29.

Thank you,

This article was printed from https://deadline.com/2018/04/google-executive-michelle-slavich-warner-bros-global-publicity-and-strategy-chief-1202363337/