American Girl Hits New Stage In National Tour Of Branded Live Musical

Mattel’s American Girl and CAA-owned Mills Entertainment, a producer and promoter of branded live entertainment, are teaming to launch the new musical American Girl Live.

The show, inspired by the popular American Girl characters, will begin a nationwide tour this fall. Venues, dates and specifics about the look and feel of the show still are forthcoming, but the producers say it will weave together character storylines with new original music.

“We’re thrilled to bring a new touring experience to families across the U.S. and offer this unique live-engagement with the brand,” said Katy Dickson, president of American Girl. “Over the past 30 years, American Girl’s beloved characters have become role models — inspiring millions of girls to think about their own character and how they want to make their mark on the world. We know girls and their families and friends will love seeing these incredible stories come to life in an exciting, new stage production that offers an unwavering belief in the positive power of girlhood.”

Said Michael Mills, CEO of Mills Entertainment: “As a premiere experiential brand, dedicated to delivering rich content and unforgettable memories, American Girl has touched the hearts and minds of girls and their families for decades,” We are proud to partner with Mattel to bring the American Girl experience to the live stage.”

Added Simone Gianfrancesco, Senior Producer, “American Girl Live provides an aspirational platform for young girls, delivered by an exceptional all-female creative team and cast.  Our objective for the live show is to further American Girl’s mission to build girls of strong character and help them reach their full potential.”

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