‘Roseanne’ Premiere Sets Live+3 Total Viewer Lift Record


More ratings milestones for the premiere of ABC’s Roseanne revival. After big Live+Same Day and Live+1 numbers, the classic sitcom’s Season 10 debut delivered the largest-ever total viewer Live+3 increase for any single telecast on any network with a 6.59 million viewer lift. Roseanne, which already has been renewed for Season 11, eclipsed the previous record holder, the September 25, 2014 premiere of ABC drama How to Get Away with Murder (5.93 million gain).

After three days of delayed viewing, the average viewership for the Roseanne premiere jumped to 25.04 million total viewers (from 18.45 million in L+SD).

In adults 18-49, Roseanne added 2.1 rating points in the three days after its March 27 premiere. That was the biggest-ever playback increase for a comedy premiere on any network. Overall, the demo lift is only trailing two telecasts of  The Big Bang Theory (+2.3 each), most recently the December 17, 2015 episode of the CBS series. Roseanne‘s L+3 18-49 tally stands at a 7.3 rating (from 5.2 in L+SD).

For the season, Roseanne delivered the largest playback gains for any single telecast of the season so far in total viewers and adults 18-49, topping the L+3 increases of NBC’s post-Super Bowl broadcast of This Is Us (+5.72 million and +2.0 rating points). With 25.04 million total viewers and a 7.3 in adults 18-49, Roseanne stands as the season’s No. 1 premiere in L+3 in adults 18-49, as well as the No. 1 series telecast on any network on any night this season, excluding only the post-Super Bowl episode of This Is Us.

Buoyed by its record-setting lift, Roseanne’s return built on its ninth-season premiere more than 21 years ago (18.90 million on September 17, 1996) by 32% in total viewers and its May 1997 finale by 47% (16.58 million on May 20, 1997), drawing its largest overall audience since January 1995 (and outdelivering its past 79 telecasts).

Roseanne opened with TV’s biggest numbers for any comedy telecast on any night in more than four years with total viewers and in 3½ years with adults 18-49 – since Fox’s Super Bowl-led New Girl on February 2, 2014 and CBS’ Big Bang season opener on September 22, 2014, respectively.


This article was printed from https://deadline.com/2018/04/roseanne-premiere-ratings-live3-total-viewer-lift-record-1202356769/