Shaun White’s Gold Lands NBC’s Highest PyeongChang Olympics Ratings Peak To Date – Update


UPDATED, 2:40 PM: The first Tuesday of the XXIII Winter Olympics delivered what NBC is calling the “most dominant Winter Games Tuesday night ever.” NBC and NBC Sports Network posted a Total Audience Delivery average of 22.6 million viewers with coverage of the Pyeongchang Games, according to Live+Same Day national stats and digital data from Adobe Analytics. Nielsen “out of home” viewership will be available later this week.

Last night’s NBC/NBCSN average of 22.3 million viewers more than doubled the combined 10.6 million primetime viewers for ABC, CBS and Fox.

The NBC-only 21.0 million viewers in the 8-11 PM ET primetime window, during which snowboarder Shaun White nabbed his third Olympic gold in the men’s halfpipe, marked the most dominant Winter Games Tuesday night in people meter history, since September 1987.

With its first-ever nightly Winter Games coverage, NBCSN not surprisingly has ranked as the No. 1 cable network in primetime cable news from Saturday through Tuesday.

NBC Sports Digital delivered its largest primetime PyeongChang viewership for a competition night, with an average minute audience of 321,000 for Tuesday night’s coverage. Coverage of White’s gold-medal performance delivered 445,000 concurrents to rank as the second-most streamed event in NBC Olympics’ Winter Games history, behind only the USA-Canada semifinal men’s hockey game in Sochi.

PREVIOUS, WEDNESDAY AM: Shaun White’s run of a lifetime, landing him the gold in the men’s halfpipe – and the 100th Winter Olympic gold medal in U.S. history – catapulted NBC/NBSN to an overnight 15.2/25.

Tuesday’s NBC-only metered market scored 14.0 – down compared to comparable Sochi night’s 14.5/22

NBC/NBCSN Tuesday night Winter Olympics coverage posted a 15.2/25 overnight (not including digital) — up 5% from the first Tuesday night in Sochi (14.5/22 on NBC).

White’s fourth gold medal and pairs figure skating churned up Tuesday night’s 19.6/31 Overnight Ratings Peak on NBC/NBCSN – 19.6/31 from 10-10:15 PM ET. That’s a new high for PyeongChang Olympics to date.

White reclaimed his Olympic halfpipe title landing back-to-back 1440s as part of a final run that deposed Japan’s Ayumu Hirano. White is now the first snowboarding three-time Olympic champion. Tuesday’s win came 12 years after winning his first gold medal at the 2006 Torino Games. White also goes into the Games History Book as the first American man to win the same individual event at three different Winter Olympics.

Much was made of White’s quest for a third gold medal since he wiped out at his last Olympics, finishing fourth.

With White’s win, U.S. had on four gold medals at the 2018 Winter Olympics – all four in snowboarding. Red Gerard and Jamie Anderson won the men’s and women’s slopestyle contests, and Chloe Kim won the women’s halfpipe event.

Top markets for Tuesday live primetime Winter Olympics on NBC/NBCSN: Salt Lake City 24.8/46; Denver 23.7/42; Kansas City 22.0/35; Minneapolis 21.0/38; Milwaukee 20.9/33.

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