In a television first, The Greatest Showman aired a live movie trailer during Fox’s telecast of A Christmas Story Live.
The live two and a half minute commercial for Michael Gracey’s movie musical based on the life of P.T. Barnum featured the film’s stars Hugh Jackman, Zac Efron, Zendaya and Keala Settle performing the high-energy number “Come Alive” alongside an army of 150 dancers on the stages at the Warner Bros Studios in Burbank. The spot also streamed live simultaneously on Facebook.
Academy Award-winning songwriters Benj Pasek and Justin Paul, who wrote original songs for The Greatest Showman, wrote the 2012 stage musical A Christmas Story which, we all know was based on the 1984 movie that was inspired by the Jean Shepherd book In God We Trust: All Others Pay Cash.
The Greatest Showman, written by Jenny Bicks and Bill Condon, also stars Michelle Williams and Rebecca Ferguson and opens in theaters on December 20. The film is looking to be this season’s musical contender. It recently nabbed three Golden Globe nominations including Best Best Motion Picture for Musical or Comedy, Best Performance by an Actor in a Musical or Comedy for Hugh Jackman as well as Best Original Song for the film’s inspiring anthem “This Is Me” which is on its way to being the “Let It Go” of awards season.