Paramount Network is adding a sketch comedy to its development slate. The network, which will replace Spike on Jan. 18, has teamed with Latino digital-media company mitú for Browntown, a half-hour sketch comedy series aimed at Latino millenials.
It is part of the efforts by Paramount Net, whose goal is to become a general entertainment network, to expand the scope of its original offerings to include all types of shows – dramas, comedies, non-scripted half- hours, docuseries, documentaries and sports. With Browntown, the network also is targeting the underserved young Latino audiences in the U.S.
Browntown, which is now in development, is based on a format by mitú co-founder Doug Greiff. It will be set in a fictional, predominantly Latino neighborhood designed to reflect today’s diverse America, and will feature a multicultural cast of emerging comics, improv actors, popular social influencers and celebrity cameos. Each half-hour episode will feature recurring characters from the Browntown neighborhood, and revolve around a central theme designed to bring awareness and celebrate issues that are especially relevant to Latino youth in America. Episodes will consist of studio-based sketches, digital shorts, music parodies, animated shorts, and more. Cast details to be announced at a later date.
Greiff and fellow mitú co-founder Beatriz Acevedo will executive produce the series. The project comes on the heels of mitú’s announcement last week of the restructuring of its development, production and talent teams led by former Universal/One Race Films executive David Ortiz, and is part of the company’s efforts to double down on development and long-form content.