Sean Spicer Corrects Notion Of Post-Emmy Cameo “Rebrand” With Book Deal


Regnery Publishing says former White House Press Secretary Sean Spicer will readers behind the scenes of his turbulent tenure as President Trump’s press secretary, shedding new light on the headline-grabbing controversies of the Trump administration’s first year.

“The Briefing” will drop on July 23, 2018, says Regnery, whose tagline reads: Great Conservative Books. Great Conservative Authors. Presumably that ends all talk that followed Spicer’s Emmy opening cameo that the GOP operative was rebranding himself after getting squeezed out of Trump’s White House.

Among Regnery’s recent releases is “Bannon: Always The Rebel,” in which White House Dossier editor Keith Koffler “penetrates the fog surrounding ousted White House advisor and Breitbart CEO Steve Bannon, whose nationalist populist agenda and firebrand style drove President Donald Trump to his stunning electoral victory.” Among that book’s testimonials, Sebastian Gorka wrote: “Keith Koffler’s book will help you understand why Steve Bannon still matters, and why he is one of the most powerful and important men outside the Oval Office.”

Presumably this puts a sock in any more talk that Spicer was rebranding himself in his various TV appearance choices after getting squeezed out of the White House.

Melissa McCarthy’s reign as Saturday Night Live’s Sean Spicer came to an abrupt end when Trump named pal/Wall Street financier Anthony Scaramucci his new White House communications director. Spicer, who had been filling in on the job, resigned, telling CNN’s Dana Bash he wanted to give Scaramucci a “clean slate” as he took over talking to the Audience of One.

In return for falling on that sword, Trump wished Spicer success, pointing to “his great television ratings,” while Scaramucci said he hoped he goes on to make a tremendous amount of money.”

After leaving the White House, Spicer seemed to re-cast himself as a man with a sense of humor, suggesting in his first exit interview that Melissa McCarthy’s SNL parody of him was “funny” – until interviewer Sean Hannity reminded him it was not.

Spicer’s next stop, on Jimmy Kimmel’s ABC late-night show, produced such wildly enthusiastic applause from the studio audience, Spicer responded, “If I had known I was going to get that kind of applause, I would have left earlier.”

And when Kimmel said Spicer’s job looked “hard” but “turned out to be kind of funny,” Spicer held his own, deadpanning, “For you…I’m not so sure I see it that way. But I appreciate the joke.”

His headline-grabbing cameo at the Emmys also drew a loads of laughs, and praise, but also criticism from some in Hollywood.  Stars like Chelsea Handler, Kumail Nanjiani, Seth Rogen, and Zach Braff were just some that saw this as a normalization of the polarizing political figure.
Host Stephen Colbert had opened the show saying he hoped the trophy show got a big rating because he was sure Trump would be watching. Out rolled Spicer and his podium, declaring “This will be the largest audience to witness an Emmys, period! Both in person and around the world!”

Announcing his book deal on Monday night, back in the safety of Sean Hannity’s Fox News Channel show,  Spicer said he had “looked back at the coverage of the campaign, the transition in the first six, seven months of this White House, I realized the stories that are being told are not an accurate representation of what President Trump went through to get the nomination, to transition to the White House and then his first six months in office.”

He said it was incumbent on him to give people a real understanding of what happened through each of those crucial points in our history.”


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