T Group Productions said today that it is acquiring Big Boots Studios, one of the first studios dedicated to engagement platforms — entertainment and social media experiences rooted in the digital space. T Group President Jenny Daly said her company will establish its own digital studio, T Group Media.
Roger Mincheff, who founded Big Boots with Anthony Kaan last year, will serve as President of TGM and report to Daly. In his new role, Mincheff will oversee the studio’s original content and building platforms for brand and relationship growth. Mincheff and the TGM team will be based at T Group’s Culver City office and work closely with Daly and Rob Lobl, EVP Development and Current Programming, and David Kelleher, EVP, Head of Production.
“Roger’s skills and relationships in creating digital channels that engage a mass audience are second to none,“ Daly said. “This new studio allows T Group to serve as a one-stop shop, offering a complete 360º approach for brands, talent and third-party producers. Together, TGM and T Group will feed each other across digital and linear, utilizing both worlds to engage content across all media.”
Big Boots’ partners include Paradigm Sports Management, whose clients include Conor McGregor and Michael Bisping and projects in development for brands such as Nick Cannon’s Ncredible, Johnny Wright’s Wright Entertainment Group and the largest MCN and dance community online, DanceOn. It also has produced original content for the live music platform LiveXLive and their ambassadors including top social media influencers like Amanda Cerny. The studio this year released the short State of Ward, starring Dean Cain, the first scripted project created in partnership with a fund set up by Alqur Studios.
“These are chaotic times for studios and brands as their traditional models are fundamentally changing, but there is opportunity in chaos,” Mincheff said. “Because T Group’s vision is holistic and spans all media, TGM’s reach and resources will allow us to create partnerships of unprecedented value.”