North Carolina’s NCAA Win Over Kentucky Propels CBS To Sunday Ratings Victory


Sunday gave us the last two of our Final Four for this year’s NCAA Men’s Basketball Tournament, a heartbreaking loss for Kentucky, a return for North Carolina and a big win for CBS.

The March Madness coverage went 35 minutes into the House of Moonves’ primetime last night and, thanks to a stellar 5.3/20 result among adults 18-49 for the Tar Heels’ last-second 75-73 victory over the Wildcats in the 7-7:30 PM slot, the net scored a 2.1/7 overall demo result and a total of 15.91 million viewers.

North Carolina’s thrilling victory provided the best result of the tourney so far, and the surge pushed CBS’ subsequent lineup of 60 Minutes (2.7/10), NCIS: Los Angeles (1.6/6), Madam Secretary (1.0/4) and Elementary (0.8/3, tracked from 10:30-11 PM) up by double digits. Whether those tentative numbers hold is another matter, but right now almost all of CBS’ Sunday shows are at heights unseen since the NFL season was raging late last fall.

On a night that saw the penultimate episode of this season’s The Walking Dead on cable, NBC was the second-highest-rated net of the night as Little Big Shots (1.7/6) went up a tenth over its March 19 show and the Peacock pulled off a 1.1/4 overall demo result. The rest of the Comcast-owned net’s Sunday saw Chicago Justice (1.0/4) and Shades of Blue (0.8/3) even with last week.

Also flat with March 19 were Fox’s Family Guy (1.1/4) and Making History (0.7/3) and ABC’s newbie Time After Time (0.4/2). The Disney-owned net’s America’s Funniest Home Videos (1.0/4) was up 11% in the key demo, and lead-out Once Upon a Time (0.9/3) also rose a tenth from last week’s low. Ending the night for ABC, American Crime (0.3/1) was down a tenth from its March 19 show.

On Fox, Bob’s Burgers (0.9/3) and The Last Man on Earth (0.9/3) were up a tenth from a week ago.

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