No Super Bowl Ratings Halo Effect For ‘24: Legacy’, ‘APB’ Solid In Debut, ‘Timeless’ & ‘Celebrity Apprentice’ Slip To Lows


UPDATED WITH FINAL RATINGS: The new 24 reboot, 24: Legacy, made its time-slot premiere last night to an OK, not great 1.5 adults 18-49 rating a night after its high-profile post-Super Bowl debut (6.1 in 18-49). No one expects a show to be able to hold onto Super Bowl-propelled ratings, but the 24.6% retention is below what recent dramas have achieved following a post-Super Bowl episode, including Fox’s Glee, CBS’ Elementary and NBC’s The Blacklist. 24: Legacy, whose episode behind the Super Bowl also was lower rated than comparable series, outperformed the Live+Same Day delivery in the Monday 8 PM slot of Gotham, but was below the premiere of the last Jack Bauer 24 installment¬†Live Another Day (2.6 in 18-49).

APB (Fox)

At 9 PM, the premiere of new cop drama APB (1.5) matched its 24: Legacy lead-in. That was a solid showing for a series with none of 24: Legacy‘s name recognition and fraction of its marketing, no major hook and no big stars, plus a complicated road to the screen. (The pilot’s original script was tossed out at start of production, with Matt Nix brought in for a major rewrite on the fly.) Will it be another sleeper in the slot like Lucifer, which also launched in midseason with little fanfare but went on to match and often exceed ratings for its more established lead-in, Gotham? Lucifer and APB have one thing in common, Len Wiseman, who directed both pilots, helping them clinch series orders. With 24: Legacy and APB above Gotham and Lucifer‘s L+SD deliveries this season, Fox posted its highest rated Monday in nearly a year, since February 22, 2016 when the network aired The X-Files finale and Lucifer.

Timeless - Season Pilot

More ammunition for U.S. President and Celebrity Apprentice executive producer Donald Trump in his verbal assaults on the reality series’ ratings with new host Arnold Schwarzenegger. The competition show slipped another tenth to a new series low last night (0.9 in 18-49). That didn’t help 10 PM drama Timeless (0.6), which, after holding steady at a 0.9 demo rating the last three weeks, inexplicably dropped sharply (-33%) in its penultimate episode. This is a Live+SD low for the well-received time-travel drama, which has support at NBC that could be waning in face of the ratings decline. With big-name creators (Shawn Ryan, Eric Kripke), solid creative, established leads (Abigail Spencer, Matt Lanter) and strong lead-in (the series followed The Voice for most of its freshman run), why Timeless did not do better is one of the ratings conundrums this season, especially being early to market. (There are two more time-travel series debuting this midseason, Fox comedy Making History and ABC drama Time After Time.)

CBS’ Monday night slipped across the board with its new lineup that features newbie Superior Donuts. Kevin Can Wait (1.5) and Man With A¬†Plan (1.4) each was off by two tenths from last week. In its regular slot debut, Superior Donuts (1.4 in the finals after an +0.1 adjustment) was down 26% from its preview behind The Big Bang Theory on Thursday, which is not bad given that its demo lead-in was 54% smaller. The sitcom starring Jermaine Fowler and Judd Hirsch also was down 18% from the most recent airing in the slot of 2 Broke Girls. Shifting to 9:30 PM, 2 Broke Girls (1.3) slipped 23% with the new lead-in but easily outperformed every episode of The Odd Couple in the half-hour this season. Scorpion (1.2) at 10 PM also ticked down.

ABC’s The Bachelor (2.4 after a +0.1 adjustment in the finals) continues to be rock solid, up +0.1 from last week and matching a series high. Quantico (0.7) was even with last week, as it has been stable but low rated, with the soft L+SD performance hard to make up by solid DVR bumps.

On the CW, Supergirl (0.7) and a very eventful Jane The Virgin (0.3) held steady.

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