MTV Unveils Election Day Coverage Plans

MTV today announced its plans for “live 360-coverage” of Election Night 2016, including TV, digital and social screens. MTV says the coverage will “engage Millennial voters on the importance of the election” which hopefully they already knew because, by 3 PM ET when the coverage begins, ET MTV-ers will really have to scurry to get to the polls to vote.

From Snapchat to linear TV, Facebook Live to YouTube, MTV’s audience  will be able to tun in starting at 3 PM ET for regular updates, dispatches from correspodnents in Times Square and at each campaign’s headquarters, as well as video diaries from first time voters across the country. MTV’s coverage also will distinguish itself from that of, say, cable news networks, by including “surprise performances from today’s most engaged musicians.”

MTV News’ coverage plans include:


Beginning at 3:00 p.m. ET and into primetime, MTV, MTV2, mtvU and MTV Live will feature multiple MTV News live break-ins every hour from MTV’s studio and the candidate’s headquarters. The networks will also go live as soon as the President-Elect is named.


MTV News will bring back its iconic “10 to the Hour, Every Hour” on Facebook Live beginning at 6:50 p.m. ET and continuing at 10 minutes to the hour, every hour throughout the night. Each Facebook Live will include a theme block on an issue that matters to young people today – from climate change and reproductive rights to immigration and the economy – as well as live election and state ballot initiative updates, performances, interviews and more.

Beginning at 6:50 p.m. ET, MTV News will host a non-stop live stream on its YouTube channel. The livestream will feature all aforementioned “10 to the Hour, Every Hour” segments, as well as ongoing streams of Election Night watch parties, happenings in the MTV studio and the #BasketofAdorables Puppy Poll Pit.

All of MTV and MTV News’ Twitter, Instagram and Snapchat accounts will provide Election Night updates, segments, photos and more throughout the night.

MTV’s critically-acclaimed political podcast, “The Stakes,” will book-end the week with the debut of a new episode on Monday, November 7 (Election Night Eve) and a recap episode on Friday, November 11.

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