SAG-AFTRA Issues Takedown Order For Video Game Companies’ “Deceptive” Website

David Robb/Deadline

It’s only been up for only a few hours, but a website launched today by a public relations firm representing the struck video game companies already has drawn fire from SAG-AFTRA. The union has issued a demand that the companies “immediately cease infringing” the striking union’s trademark and “desist in its promotion of a deceptive website that masquerades as a SAG-AFTRA communications platform.”

The site does include a tweet that features the union’s logo (see it here), but it’s clearly marked as a site hosted by the “video game companies” and doesn’t appear to be masquerading as a SAG-AFTRA communications platform.


Citing what it calls “the potential for confusion generated around the game companies’ use of SAG-AFTRA trademarks on this website and the absurdity of attempting such disingenuous tactics,” the union’s attorneys issued a demand “ordering the take-down of the counterfeit website.”

“Management has a responsibility to negotiate in good faith,” said Ray Rodriguez, the union’s chief contracts officer and lead negotiator. “We could be making actual progress on the crucial economic, health and safety issues that led to this strike rather than having ‘Top Gun for Hire’ crisis PR advisors setting up misleading websites in an attempt to confuse people. The companies are spending more for a week of service from their PR hired gun than video game voice artists are asking for in secondary compensation on the most successful games in the world.

“This is the crux of our problem with these companies,” he continued. “They are not seriously addressing critical issues including how human beings are valued in the brutal technology marketplace. Our members want a deal. They want the respect they deserve for the extraordinary contributions they make to these companies’ products and bottom lines. They want serious consideration of their issues, not the indignity of a deceptive website. Our members have a message for the companies and their hired guns: Let’s get serious about getting a deal.”

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