Brian Williams Boosts MSNBC Timeslot Ratings In ‘11th Hour’ Debut

The 11th Hour With Brian Williams

Brian Williams’ return to TV news program hosting attracted 1.007M viewers, with 242K viewers in the news demographic. In overall audience, Monday’s debut of The 11th Hour with Brian Williams secured a 52% improvement for the timeslot compared with 2016 to date. In the news demo, the slot came out 34% ahead of the game, calendar year to date.

Compared with the slot’s August average, Williams’ 11th Hour unveiling was up 6% in total viewers (950K) and 1% in the news demo (239K).

But Williams’ pop-up show opened 3% shy of the previous week’s Monday 11 PM performance in overall audience and 5% in the news demo.

Williams’ debut beat CNN Tonight (661K) in the timeslot in total viewers, and the two networks virtually tied in the demo, with CNN logging 243K viewers in the 25-54 age group, according to Nielsen.

Fox News Channel’s The O’Reilly Factor 11 PM telecast dominated, with 1.58M viewers overall and a news demo audience of 364K.

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