Media veteran Sarah Tomassi Lindman has joined Freeform as SVP Content Planning and Strategy.
In her new role, Lindman will oversee the deployment of original series, acquired content, library series and tentpole events, including 13 Nights of Halloween and 25 Days of Christmas, across Freeform and its digital footprint. She will also manage Freeform’s acquisition strategy and is responsible for acquiring programs that enhance and further Freeform’s brand. She will report to Tom Ascheim, president, Freeform.
Prior to joining Freeform, Lindman founded Refractant Media Consulting where she specialized in content strategy. Previously, she served as SVP Program Strategy at Oxygen, and before that, EVP Program Strategy at MTV. Before her time at MTV, she was at Viacom Media Networks’ The N and Noggin in SVP and VP roles, respectively. She began her career at Warner Bros.
“Sarah is a smart, strategic executive who has never lost her love for watching TV. She brings us great wisdom both about the audience and how to nurture a hit on all the platforms on which our audience spends time,” said Ascheim.