Raycom Media will present Louisiana Rising: A Benefit Concert for Flood Relief, which will raise money to help victims of the “1,000-year rain” that swamped the southern part of the state this month. American Idol alums and Louisiana natives Harry Connick Jr and Randy Jackson as set to co-host the event, which will air live September 5 on all Raycom stations and Bounce TV.
More than a dozen local artists will play at the concert, including Better Than Ezra. Sonny Landreth, Chris Thomas King, MacKenzie Bourg, Luther Kent and Rockin’ Dopsie. More acts are set to join, and the full lineup will be announced in the coming days. Raycom Media’s Tupelo-Honey Raycom will produce the show, and Johnny Palazzotto, a fixture of the Baton Rouge music scene, will serve as music director. The show will be broadcast from Baton Rouge’s River Center Theater and will benefit the American Red Cross’s Louisiana Flood Relief fund.
“As broadcasters, we have a responsibility to help people of the areas we serve,” said Sandy Breland, VP of Raycom Media Group. “So many people are hurting, right now. And they have lost so much, our hope is that this concert can help raise money for them to rebuild their lives.”
The flooding is blamed for 13 deaths and damage to more than 60,000 homes, leaving at least 100,000 people in need of assistance. Thousands are living in shelters, and early damage estimates reach $20 billion. The American Red Cross says the disaster in Louisiana is the worst to hit the United States since Superstorm Sandy, which devastated the Northeast in 2012.